Cookie Policy
This Cookie Policy describes what cookies are and how we use them, lists the different types of cookies used and the information we collect through them, as well as the options available to users for managing their preferences.
1. Cookies and other similar tracking technologies: what they are
This Site uses cookies and other tracking technologies to ensure the proper functioning of the services offered, improve the Site’s performance, analyze how users use it and, where applicable and subject to consent, support communication and marketing activities.
The term “cookie” refers to small text files that are stored on the user’s device while browsing and that allow certain information to be collected or stored. Cookies may be used, for example, to remember user preferences, keep specific Site features active, or collect statistical information about its use.
In addition to cookies, tracking and measurement technologies also include tools such as:
- Analytics tools, used to collect statistical information on the use of the Site, such as the number of visitors, pages viewed, time spent, and browsing paths;
- Pixel tags, used to measure the effectiveness of content, communication initiatives, or informational campaigns;
- Web beacons and similar technologies, which make it possible to detect certain user interactions with web pages, digital content, or electronic communications;
- Other digital identifiers, used for technical, security, analytical purposes and, where permitted, to personalize the browsing experience.
Throughout the rest of this Cookie Policy, the term “cookie” will be used broadly to refer both to cookies in the strict sense and to the other tracking technologies described above, unless otherwise specified.
2. How do we use cookies?
We use cookies and similar technologies to ensure the proper functioning of the Site, improve its quality and performance, understand how users interact with digital content and services and, where applicable, support analytics, communication, and marketing activities. Some of these technologies are necessary for the Site to function, while others are activated only with the user’s consent.
3. Types of cookies we use
“Necessary” cookies
Necessary cookies are essential for the basic functions of the Website, and the Website will not work as intended without them. These cookies do not store any personally identifiable data.
Analytics
Analytics cookies are used to collect statistical information on the use of the Site, such as the number of visitors, pages viewed, time spent, and browsing patterns, in order to monitor its performance and improve its content and functionality.
In accordance with applicable legislation, analytics cookies may be used without user consent only when they are used exclusively to produce aggregated statistics and appropriate measures are adopted to significantly reduce their identifying capability (for example, through adequate anonymization of IP addresses and limitations on combining data with other information). In all other cases, their installation is subject to the user’s prior consent.
Marketing
Marketing cookies are used to measure the effectiveness of communication activities, understand users’ interest in content, services, or promotional initiatives and, where applicable, enable the delivery of advertising content through third-party platforms.
Such cookies may collect information on users’ interactions with the Site and related digital content.
The Site also uses conversion tracking, remarketing, retargeting, and audience-building tools made available by advertising platforms, social networks, and other digital service providers. These technologies make it possible to measure the effectiveness of communication and marketing campaigns, understand how users interact with the Site, and create audience segments for promotional purposes.
The information collected through these tools may be used, for example, to analyze advertising campaign performance, display content and promotional messages more relevant to the user’s interests, and optimize the Data Controller’s communication activities.
The installation and use of marketing cookies and other marketing technologies always require the user’s prior consent, which is collected and managed through the banner and the Cookie Preference Center available on the Site.
The updated list of the technologies actually used, their respective providers, and the information required by applicable legislation can be found in the Cookie Preference Center.
4. Managing cookie preferences
Users can view, at any time, the updated list of cookies and other tracking technologies used by the Site, their purposes, the parties involved, the applicable legal bases, retention periods, and categories, through the Cookie Preference Center accessible from the Site.
Through the same tool, users can, at any time, give, refuse, or withdraw consent to the use of the categories of cookies for which such consent is required, as well as change previously expressed preferences.
It is also possible to manage or restrict the use of cookies through browser settings. Please note, however, that disabling certain cookies may affect the proper functioning of certain Site features.